Copy Writers Tunbridge Wells, Kent UK
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The Copy Consultancy - Copywriters based in Tunbridge Wells, Kent UK

Most of my business comes from word-of-mouth recommendations.Find out what my clients say about me

Call me for an informal chat on t: 01892 532520 m: 07545 152 088 or email me

From llamas to Big Dave’s Gusset…and back again

Added on August 20th, 2010

Big Dave's Gusset near Waterloo East station

It starts on the platform. Anticipating where the train will stop, the commuters take up possession with one foot daringly planted beyond the yellow line. The train pulls in, sparking an unseemly jostling, and a frenzied stabbing at the door-release button that they know from experience won’t open until the beeping begins.

Seconds count, and they’re not wasting a single one, leaping from the door to their usual seat in a blur of elbows and grey pinstripe.  The seat routine can now begin: wrench down table with an ear-splitting screech; bang down coffee; produce the FT with rustling flourish; slam down arm rest like a challenge; spread legs to twice normal distance to mark out territory.

It wasn’t just the people that came to epitomise the daily commute, it was the journey itself. As you shuttle between home and work in this tube on wheels, you’re in a no-man’s-land. The sense of time and place is preserved only by the landmarks that punctuate the journey.

The meandering river Medway leaving Tonbridge, the heron on the lake at Hayesden, the racing spaniels outside the farmhouse, the llamas near Hildenborough, the lavender-grooved fields before the Sevenoaks tunnel. And after Sevenoaks, a series of ear-popping tunnels, followed by the Hither Green graveyard, the first tower block and ‘Big Dave’s Gusset’ painted on a wall near Waterloo.

These are the milestones that used to measure out my journey as a commuter. What are yours? Is there anything you look out for every day, or something – or someone – you dread seeing?

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Paul Leeson, Redboat Design

Added on August 20th, 2010

Redboat Design has worked with The Copy Consultancy on many projects, and has consistently found Hannah to be at the top of her field. Our clients feel the same way too.

If you’re looking for outstanding copy for your website, or for any other project, we really cannot recomnend Hannah enough.

www.redboatdesign.com

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Ruth Malone, Achieve More

Added on August 10th, 2010

I have used Hannah as a copywriter for my articles in local publications as well as e-books on my own website.  Whilst I am confident about the points I want to get across, I am less sure about the best way to convey my message.  I initially had reservations about whether someone who is not from my own industry would be able to grasp the issues I wanted to get across but this was not the case at all.  Hannah has been excellent at quickly grasping the subject matter and skilfully turning it into effective copy that makes a really difference to the way my business is conceived.

As well as delivering an excellent end result, Hannah is reliable, fast and provides superb value for money.

http://www.achievemore.me.uk/

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Susanna Riva, confidential project

Added on August 9th, 2010

Right from the start, I was impressed by The Copy Consultancy’s friendly and professional approach. Hannah took time to gain a thorough understanding of my requirements and got to grips with the subject matter in double quick time. The result was a relevant, compelling and insightful report delivered within days of our initial meeting, and far exceeded my expectations. I would have no hesitation in recommending The Copy Consultancy to other businesses or individuals.

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Scott Gilchrist, thebackplace

Added on August 9th, 2010

I fell into the trap of writing my own copy for advertising and editorial material. I knew what I wanted to say, but the reality was that my message wasn’t getting across. I didn’t appreciate the skill that is needed to convey information in a way that resonates with potential customers. The Copy Consultancy has provided that for me and has been a great investment for my business.

www.thebackplace.co.uk

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Disgusted of Tunbridge Well’s

Added on July 18th, 2010

Yes, I know. That apostrophe shouldn’t be there. Cringe.

Few topics can incite as much indignation – and apathy – as the humble apostrophe. Years ago, on a hen weekend, I died a little inside on being presented with a badge proclaiming “Girl’s on tour”. Well, good for her.

All of us have a punctuation plateau, and Stefan Gatward recently reached his. Driven to apoplexy by the missing apostrophe in his street name, this Tunbridge Wells resident mounted a one-man punctuation war. Tooled up with a tin of paint and a brush, he took grammatical matters into his own hands and painted in the apostrophe himself. And he didn’t stop at his own street sign. No erroneous apostrophe was safe from Mr Gatward’s corrective brush.

Around the world, many hailed the “Apostrophe Vandal” as a hero. Others dismissed his crusade as a total waste of time. One neighbour in particular took great pleasure in informing Mr Gatward that the Post Office would refuse to deliver to St Johns Close if it had an apostrophe. Words fail me, as apostrophes clearly failed his neighbour.

So was Stefan Gatward just a pedant with too much time on his hands, or did he have a point? Lynne Truss would probably agree with the latter view. In her book “Eats, Shoots & Leaves”, she suggests the following tongue-in-cheek approach to tackling apostrophe Armageddon:

“Here are the weapons required in the apostrophe war (stop when you start to feel uncomfortable):

Correction fluid

Big pens

Stickers cut in a variety of sizes, both plain (for sticking over unwanted apostrophes) and coloured (for inserting where apostrophes are needed)

Tin of paint with big brush

Guerrilla-style clothing

Strong medication for personality disorder

Loudhailer

Gun.”

OK, so guerrilla warfare on the streets of Tunbridge Wells may be some years away, but as a fellow Tunbridge Wellian, I can see where the Apostrophe Vandal is coming from. My daily journey into work is littered with apostrophes that have no business being there. I cringe at the station café’s doubly wrong sign advertising “panini’s”. I curl my toes as the train passes the used-car garage with the banner: “All car’s one owner.” I faint outside “Sids’s Fish & Chips” at the top of the hill.

A previous employer once asked me to remove all ‘unnecessary hyphens’ from an article I had written. When I asked why, I was told that the company liked to take a ‘minimalist’ approach to punctuation. But why stop at the hyphen? Why not cut out the apostrophe, the full stop and the comma, for avoidance of all doubt?

Of course, in the grand scale of things, there are bigger fish to fry. The English language has always evolved and will continue to do so: this is a healthy part of our shared linguistic heritage. But apostrophe abolitionists are missing the point (as well as the apostrophe). Dragging grammatical standards down to the lowest common denominator doesn’t work. Grammar is designed to make the meaning of written text crystal clear, avoiding ambiguity and minimising misunderstanding. Punctuation is there to simplify, not to complicate. And getting it wrong can be a very real source of confusion.

Good writing is all about getting your message across to your target audience in the most coherent and persuasive way possible. As long as I’m a writer, I will be proud to identify myself with the spirit of the Apostrophe Vandal. There are enough big marker pens to keep me going for some time.

Photo courtesy of http://anke.blogs.com/ http://twitter.com/ankertw/

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