blogs
Blogs are a great way to connect with your customers and keep them up to date with what’s happening in your company. But tread with caution. Blogs are not a one-way broadcast channel: you have a message for your clients, but it has to be one they want to hear.
When it comes to length, there’s no hard and fast rule, but blogs are generally intended to be punchy and therefore tend to be shorter. That means your message needs to be very focused.
There’s a theory among many corporate blog strategists that you need to bombard your customers with a set number of blogs every week or every month to ensure they remain ‘engaged’. It’s a myth.
Highly selective and well-timed blogs have far more impact than pumping out diluted messages three times a week because you think you have to. This is an approach that will soon turn off your readership and lead to ‘blog fatigue’. The most successful bloggers only post when they have something to say. That goes for your business, too.
