You know your business better than anyone. So where do I come in? Quite simply, I help get your expertise from your head to the page.

Email has deformalised the way we communicate in our personal lives, and it’s easy to be seduced by that informality when using email for business. But the immediacy of email makes clear and succinct communication more important than ever. With limited space – and an even shorter reader attention span – your copy needs to work much harder for you to achieve results.

Most direct marketing emails have a very low open rate, with 54% considered a good result.  And many corporate communications are automatically deleted without being read by clients and employees alike.

Strong copy can help ensure that your email is the one that gets read rather than consigned to the big recycling bin in cyberspace. The most successful email communications distill key messages into powerful copy that keeps the target audience hooked. Let me show you how it’s done.